MARS
Machine learning, Automation, Robotics, Space exploration
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My role was to lead the design team to design all branded event materials, motion graphics, and work with each presenter to refine their keynote and prepare for the MARS stage.
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Many talented hands help to bring this event to life each year—Brian Loehr, William Levine, Ruth Ganzhorn, Kevin Cox, Peter Ty, Luis Munguia, Chris Apap, Britt Knight, Ophelia Chiu, Drew Nelson, Austin Hochstatter, Ryan Eastham, Ian Fredrick, Andrew Nam
The MARS Conference, hosted by Jeff Bezos, is an exclusive event that happens once a year. It gathers top-notch experts in machine learning, automation, robotics, and space exploration. You'll only find presentations by industry leaders here, and in-depth technical discussions are highly encouraged. The event also features hands-on demos outdoors for a closer look at the technology. It's more than just envisioning the future, it's about actively shaping it.
The Challenge
In 2015, I was tasked with creating a versatile brand design for a new annual science conference, the MARS. The goal was to establish a visual identity that could evolve with the growing needs of the event. Since its inception in 2016, the MARS Conference has grown, each surpassing the previous one in complexity and guest satisfaction.
Below, you'll find a curated selection of materials that were carefully crafted for this event over the years.
The MARS Conference's visual design system combines modern style, bold colors, and abstract shapes to enhance the resort setting and subtly underscore the event's themes. This design employs a distinct color palette, a unique font, and various patterns to unify the look of all event materials, from signs to digital assets. While these elements do evolve annually, they consistently foster an engaging and curious atmosphere for guests.
A looping animation and soundtrack seen on screens throughout the property, and during intermissions.
Evening talks get a unique color treatment.
Results—
Since its inception, the MARS Conference has seen consistent growth in attendees and an expanding roster of leading experts. Annual feedback from attendees highlights the insightful discussions, deep technical insights, and inspiring environment.
This reputation has positioned the MARS Conference as an essential event for those at the cutting edge of technology.