Pringles Brand
A refreshed visual system for this classic chip brand
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In this project, my role was to drive the design development and direction for a brand refresh for the Pringles brand system and packaging for a new business pitch.
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Redrawn Pringles brand mark—"Mr. Chip"
This new brand mark would easily adopt any color it was placed over, allowing for dynamic flavor colors.
Example flavor color application
New "Mr. Chip" + Wordmark
Core packaging utilizing new brand vis and flavor illustrations
Pringles premium metal packaging